Kefir is fermented milk product which is similar to a thin yogurt. Several studies have shown that kefir Market has beneficial effects on the microbiota. One study, conducted in rabbits, found that kefir grain gel had a significant impact on a model of a contaminated open wound. The gel also cleared the infection faster than normal. Kefir is an excellent option for people who suffer from yeast infections and other illnesses, however, it should be taken with caution. It may also have harmful side effects.
Market Dynamics:
Growing demand for probiotics along with increasing awareness about digestive health is expected to propel growth of the global kefir market over the forecast period. As the prevalence of life-style related diseases is increasing, people are becoming more aware about gut microbiota and its importance, which is driving the demand for probiotic beverages. For instance, in December 2021, Cymbiotika, a leader in nutritional supplement who creates clinically backed and organic supplements launched its Probiotic making an addition of probiotics to its product line.
However, maintaining shelf-stability of kefir is challenging, which in turn is likely to hinder growth of the global kefir market over the forecast period.
Impact of COVID-19:
The COVID-19 pandemic significantly affected growth of several industries. The outbreak COVID-19 in China led to spread of the virus across more than 100 countries. It affected several market activities such as manufacturing, supply and distribution negatively. The demand for products such as kefir declined during the pandemic and so the manufacturing of kefir products. Thus, the global kefir market witnessed adverse impact of the COVID-19 pandemic. However, relaxation in lockdown regulations is likely to help regain the market growth.
Key Takeaways:
- The global kefir market is estimated to grow, with a CAGR of % over the forecast period due to increasing demand for fermented dairy products. For instance, in December 2021, DuPont Nutrition & Biosciences launched the new series of dairy cultures and probiotic formulations in China to offer yogurt producers novel solutions for fermented dairy products.
- Among regions, Asia Pacific is anticipated to witness substantial growth in the global kefir market over the forecast period. This is due to growing awareness in consumers about fermented milk products in countries such as Australia, Japan, and New Zealand in the region.
- Key players functioning in the global kefir market include Yeo Valley, Biotiful Dairy Ltd, Springfield Creamery, Inc. Danone, Redwood Hill Farm & Creamery, Fresh Made Dairy, Nourish Kefir, Lifeway Foods, Inc., Nestlé S.A., and Maple Hill Creamery, LLC.
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